YouTube’s headquarters in San Bruno, California, is a complex of interconnected buildings linked by courtyards, internal streets, and bridges. I worked on the strategic design of its signage and wayfinding in collaboration with 2x4.
The core concept is a "red thread" that ties diverse programmatic spaces together for employees and visitors alike. True to YouTube, the approach is playful, expressed through a varied mix of materials and forms.
Role: Environmental Designer. Worked with the team to develop a holistic wayfinding strategy for clear navigation and a strong YouTube brand presence. Concept and detail design of all key wayfinding and branded elements, plus comprehensive construction documents.
Designed in collaboration with 2x4. All photos rights of 2x4 and Google.
The core concept is a "red thread" that ties diverse programmatic spaces together for employees and visitors alike. True to YouTube, the approach is playful, expressed through a varied mix of materials and forms.
Role: Environmental Designer. Worked with the team to develop a holistic wayfinding strategy for clear navigation and a strong YouTube brand presence. Concept and detail design of all key wayfinding and branded elements, plus comprehensive construction documents.
Designed in collaboration with 2x4. All photos rights of 2x4 and Google.
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