Directed the global design of the 2025 Black Lacquer launch, carrying the campaign's creative vision across retail, events, windows, and a runway concept. Built alignment with senior brand leadership around the creative vision, translating the approved direction into design intent packages and detailed documentation for global execution. Working closely with global and regional Marketing teams, I oversaw prototyping, mock-up reviews, and installation guidance to ensure a cohesive brand expression across international markets.
Role: Senior Design Manager, Global Campaigns and Visual Merchandising
Role: Senior Design Manager, Global Campaigns and Visual Merchandising
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