Michael Phillips

Concept direction and spatial design for a PR event on Astir Beach, Greece, plus smaller event formats that extended the campaign’s reach. Drawing on its themes of escape, an ascent toward the sun, and a pristine coastal resort, I shaped the guest journey through layouts and 3D renders. I developed the early concept design with the Events team, Marketing, and an external production partner, creating settings made to be captured and shared.

Role: Senior Design Manager, Global Campaigns and Visual Merchandising