TOM FORD’s cosmetics line was rebranded as ARCHITECTURE and rolled out globally in 2025. I developed its physical brand language for every launch environment, from retail and storytelling windows to a PR event in NYC designed for content capture, and led the strategic update of all retail fixtures and built-in propping. After approval by the CEO and Head of Brand Image, I produced design intent packages with plans and to-scale elevations, then worked with Marketing, regional teams, and vendors through prototypes and installation, building equity for the rebranded line.
Role: Senior Design Manager, Global Campaigns and Visual Merchandising
Role: Senior Design Manager, Global Campaigns and Visual Merchandising
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