Michael Phillips

TOM FORD - ROSE EXPOSED
A fragrance of luxurious elegance, given a cinematic take on florals. I led the campaign identity and global design, from mood boards and material research through fabrication, across retail, pop-ups, events, and windows, including the exterior takeover of La Rinascente, Milan. As point person for the regional teams, I worked with Marketing, reviewed mock-ups, guided installation, and closely managed the vendor in Italy on all fabrication, reinforcing TOM FORD’s luxury image in every market.

Role: Senior Design Manager, Global Campaigns and Visual Merchandising