Lead of events, windows, visual merchandising. I led global design direction for the Q1 and Q2 2025 windows, and co-led concept exploration and review for a special event in NYC, in collaboration with Polar Black.
Brief kickoff and strategic review of a dinner event in NYC for the Sculpted Cable jewelry line, produced by an agency called Polar Black. As the new Director of Brand Experience, I worked with the Events lead to review and deliver the brief, manage the agency partner, provide guidance, and strategically advance a dinner event in an expedited timeframe. Speed was critical and required buy-in from David Yurman internal partners and leadership.
Global window concepts for the Sculpted Cable campaign, Q1 and Q2 2025.
Role: Director of Brand Experience
Brief kickoff and strategic review of a dinner event in NYC for the Sculpted Cable jewelry line, produced by an agency called Polar Black. As the new Director of Brand Experience, I worked with the Events lead to review and deliver the brief, manage the agency partner, provide guidance, and strategically advance a dinner event in an expedited timeframe. Speed was critical and required buy-in from David Yurman internal partners and leadership.
Global window concepts for the Sculpted Cable campaign, Q1 and Q2 2025.
Role: Director of Brand Experience
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