Michael Phillips

For this new fragrance, I led the global design of the physical campaign across every brand touchpoint: retail, events, outposts, and windows. The story draws on the delicacy of the vanilla orchid, translated from video stills into reflective satin-champagne materials, custom fixtures, and soft light. Design intent packages guided regional teams and production partners across NOAM, EMEA, China, and APAC, while mock-up reviews, installation guidance, and logistical problem solving held the launch to one clear image.

Role: Senior Design Manager, Global Campaigns and Visual Merchandising