Lincoln Center
David Geffen Hall

David Geffen Hall is the Home of The New York Philharmonic in the Lincoln Center Plaza. This full building renovation includes a new visual identity by 2x4, complete with signage, a unique custom typeface, and digital media. New brand identity encompassed the building from the facade and public spaces, to the promenades and Theater Auditorium offering an engaging and inclusive experience at this iconic cultural institution. 

I developed this custom 3D alphabet in a range of materials for thoughtfully integrated communication across the building. Comprehensive wayfinding, and exquisite donor signage offer navigation and punctuation to the public spaces, furthering the environmental identity strategy, and its function to connect the public with this center for the music.

Designed in collaboration with 2x4